Promotional Toolkit
We’re excited to partner with you to bring Microchips That Shook The World—an exhibit that explores the engineering and intrigue behind some of history’s most important integrated circuits—to your community. This toolkit is designed to make promotion simple, engaging, and effective.
Feel free to adapt the materials to match your museum’s voice. Every post, sign, or announcement helps spark curiosity and bring the story to life.
Branding Materials
This collection of ready-to-use assets is designed to help you easily promote the exhibit at your museum or venue. Whether you’re reaching out to press, emailing your community, or posting on social media, these tools will attract visitors through consistent, engaging messaging.
Partners & Support
The exhibit is presented in partnership with IEEE Spectrum and the IEEE Foundation, with philanthropic support from ASML, the IEEE Electronics Packaging Society, the IEEE Electron Devices Society, the Bill and Dianne Mensch Foundation, and other generous donors.
Press Release
Use the provided content to create your press release. You can also incorporate the sponsor and partnership logos. Customize the press release with your museum’s name, exhibit dates, and any additional quotes (e.g. from your board members, museum director, or curatorial staff).
The press release is ideal for local media outreach, newsletters, and institutional blog posts. Pair it with the high-resolution banner image and branding files in your assets folder.
BEST FOR:
- Local news outlets
- Museum blogs and websites
- Partner newsletters and STEM education media
Email Communication
Our pre-written email templates are structured around a 4-part campaign: announcement, 2 follow-up emails, and a final reminder.
They’re designed for your subscriber list(s) and formatted for easy copy/paste into your email platform. Remember to insert your museum’s details where indicated.
The sample shown to the right is a guide for how your email should look.
BEST FOR:
- General museum subscriber emails
- STEM interest and family program lists
- Membership newsletters
Social Media
Get the word out with our social media captions, suggested hashtags, and post-ready graphics.
We’ve included short, engaging text and content tailored for Facebook, Instagram, LinkedIn, and X. Adjust the content and visual templates to make it your own—and be sure to tag partners and sponsors using the provided handles and links to help amplify reach and show appreciation.
BEST FOR:
- Daily social promotion during exhibit lead-up and launch
- Story highlights and reels
- Museum partners, educators, and STEM communities
Poster, Flyer & Postcard
Promote the exhibit on-site and in your community with the included poster, flyer, and postcard file. You’ll find a customizable, print-ready version featuring exhibit artwork and space to add your museum’s name, exhibit dates, and logo.
BEST FOR:
- Museum entrances and public spaces
- Local libraries, schools, and community centers
Proposed Messaging Schedule
- 8 weeks before opening: Internal announcement email to museum staff
- 6 weeks before opening: Press release to media and blog post
- 5 weeks before opening: Social media teasers and posts begin
- 4 weeks before opening: Intro Email #1 to museum subscribers
- 2 weeks before opening: Follow-up Email #2 to museum subscribers
- 1 week before opening: Follow-up Email #3 to museum subscribers
- Opening week: Reminder Email #4 to museum subscribers
- Ongoing/other assets: Weekly social highlights, Poster, Flyer, & Postcard
- Closing week: Final push, survey request
Need Support or Have Questions?
For additional materials, branding guidelines, or promotional support, please contact:
IEEE History Center
Email: history [at] ieee.org
Phone: +1 (732) 562 5468
*The Borrower retains the right to reproduce installation shots of the Exhibit or portions of the Exhibit in promotional material, publications or educational programs solely for the Exhibit’s presentation on the Borrower’s premises. The Borrower may not cede this right to any third party without IEEE prior written permission. The same applies to all photographic or electronic reproductions. Should the Borrower produce any advertising, publicity and promotional material for the exhibition (such as printed materials, invitations, media releases, PSA’s, web pages or recognition of local exhibition sponsors), the Borrower will provide IEEE with drafts or mock-ups for approval before production. IEEE will respond within five (5) working days. Approval will not be unduly withheld.
You may include photos of the installed exhibit, its contents, or both in your promotional materials. IEEE will review any drafts or mock-ups within 5 business days before production. IEEE and its partners, as the case may be, retain all copyright and ownership of all exhibition, programming, merchandizing and publicity and promotion materials.